Friday, April 15, 2022

6 Components of Effective Sales Performance


Is your sales team effective, focused on the right areas, and producing the performance and outcomes you seek? 

Thinking of your current sales performance, including team members and their management, read the statements below and ask yourself: are these in place and are they optimized? 

If your answer is NO to two or more statements, then you would likely benefit from a shift in your sales management solution, mindset, or approach.

  • The sales manager is effective in leading, coaching, and growing sales team members and the overall ‘sum of its parts’ performance
  • We celebrate wins and goal achievement on a regular basis
  • Annual sales plans and goals are in place for each salesperson
  • Salespeople are not spending valuable “sales” time doing non-value added tasks that don’t contribute to results
  • Sales training related to sharpening the saw on selling skills, process, and effectiveness occurs at least quarterly
  • Each salesperson has a dashboard or individual sales plan that is reviewed regularly


Every sales-focused team has room for improvement! If you aren’t implementing all the statements above, or only a few, you may need to adjust your thinking or priorities around sales performance… it may be time to get help.

Over the next couple of months, we’ll provide an in-depth look at key areas of a successful Sales Focused Organization including sales fundamentals, effective sales management, and a high performance sales team. We will also provide a comprehensive checklist outlining specific focus areas toward building a sales focused organization that succeeds and thrives.

Want to get the best out of your sales team? Read the full article on our website!

Call us at 248-468-7400 or fill out our contact form to receive a download of our Sales-Focused Organizational Checklist! Together, we can assess how your company is doing from a sales, messaging, management, and performance standpoint, and determine the best way to help you achieve your goals.

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