Showing posts with label sales coaching. Show all posts
Showing posts with label sales coaching. Show all posts

Friday, September 1, 2023

What Makes Open Book Selling Different from Other Sales Coaches?


Depending on your situation and where you are headed, we have a number of ways we work with organizations:

  • Sales Fundamentals – Create or update the sales process along with impactful messaging that empowers salespeople
  • Effective Sales Management – Work alongside an existing sales manager on sales management best practices, proper meeting rhythms and structure, coaching skills and provide tools that once implemented will create successful salespeople and drive sales results.
  • High Performance Sales Team – Facilitate the sales leadership and management team through the sales fundamentals, effective sales management, sales team evaluations, resulting in the creation of a well -defined roadmap for sales success with the client.
  • Sales Focused Organization – Advise and facilitate the sales leadership and management team to implement the right sales management solution, refine their sales fundamentals, complete sales team evaluations, and create a comprehensive sales playbook, while defining a short- and long-range roadmap for sales success with the client.

Our team has years of combined experience coaching, advising, consulting, and training sales teams. Successful business owners themselves, our team has the experience needed to help your business grow and thrive.

When and where it makes sense, we provide sales leaders who will evaluate your entire sales organization. This includes your people, systems, and strategies. Our sales leaders will manage and coach your sales organization to drive better results while working to fully develop a sales focused organization. We also provide sales coaching, training, management, and leadership to mid-sized businesses with outside sales teams.

Find out how we can help you in many areas of your business here.

What Makes Us Different from other Sales Coaching Teams in Ann Arbor?

We guarantee your satisfaction. Our only focus is your success. We believe that we must meet you where you are and provide value every step of the way from that point. We guide you through an experience that helps you discover new approaches, opportunities and solutions that once implemented yield success and avoid the frustrations of missteps and lackluster performance and results.

We’ll help you identify the reasons for the lack of an effective sales process and provide a sales manager/leader who is laser focused on improving your sales processes and team. Whether you need a little or a lot of help, we are there to help you see the whole picture, evaluate people, processes, or systems, and remove barriers to change that once implemented will yield performance and results.

Are you ready to begin your journey?

Whether you are satisfied with the effort, focus, and results of your sales process, many clients we work with aren’t ready to act – simply because they don’t know where to begin. If you’re open to a brief call, let us know and we can take the first step together. We've worked with many businesses with sales leadership, hiring, managing a sales team, and sales coaching in Ann Arbor, and we can help you too. Not located near Ann Arbor, Michigan? We also offer virtual services and can work with you no matter where you are.

Call us at 248-468-7400 or contact us and we’ll reach out to you right away!

Wednesday, October 5, 2022

Sales Coach: Building Blocks for Success


When it comes to defining and making distinctions between sales and marketing, are the roles and the language used clear to everyone in your organization? Marketing is responsible for exposing a brand product (could be tangible or non-tangible) to the marketplace. Sales is responsible for converting leads to prospects and then to customers. With this simple distinction we may not know who is responsible for lead generation. 

So, who is? Is it marketing, sales, or is it the entire company? Some companies will have more marketing and less sales, others will have the reverse. There is no right answer when it comes to distinguishing sales from marketing and each area’s responsibilities. Over time, a given organization may change these distinctions to impact processes and results. Most importantly, is the structure and its function clear to those who must deliver and act on that understanding?

When it comes to positions in sales, clarity about what an organization wants and needs in a sales position will set the stage for a successful hire. Will it be new sales (hunter), repeat sales (farmer), account manager, or a customer support role/position? What are the expectations for this position? Will the person in this role be responsible for prospecting, making cold calls, building a pipeline, and closing opportunities at a certain pace (quota/goal)? Will they be required to function in a CRM? From a marketing perspective, will the position open a new territory or build out an existing one – vertical vs. horizontal market penetration?

Once the role, expectations, and desired results for a sales position are clear, we can turn to thinking about the kind of candidate that might be suitable for this position. Hiring a customer- and service-oriented person for a new business sales position will likely fail. So, what characteristics should a great candidate for your position have? How will you recognize a good candidate from one that would be a poor fit?

Read how a sales coach can help on our website!

Get Started with an Experienced Southeast Michigan Sales Coach

Call us at 248-468-7400 or fill out our contact form to receive a sample sales candidate assessment report! Together, we can assess how your company is doing, what potential it has, how to realize this potential, how long it will take along with expected gains. We are here to help you determine the best way to achieve your goals.

To find out how a sales coach can work with your company to help you achieve success, contact us today!

Friday, September 16, 2022

A Sales Coach for Your Southeast Michigan Sales Team

sales coaching, sales coaching southeast michigan
In the day-to-day operation of a small business, it’s easy to become short sighted. You begin to take for granted that the way things are is the way they have to be, or always will be. It often takes an experienced outsider to remind us that we really can change things for the better.

As business and sales coaches in Southeast Michigan, we’ve helped many local businesses get their sales efforts on track. If you’re not happy with how your organization’s sales function is doing, sales coaching can be a great option.

We work with sales leaders, managers, teams, individual salespeople, and their organizations.  With both our standard offerings and our customized coaching and consulting engagements, we focus on the gap areas to drive better sales results. Our work varies in length from just one quarter to multi-year engagements depending upon the size of the organization and needs.

In some cases, we operate as a Fractional Sales Leader and other times we coach with an existing Sales Manager and sales team. We often work at all levels of the organization to help build a Sales Focused Organization - leadership, strategic direction, systems, management, departments, and individual contributors. We also assist in the recruiting and evaluation of “Qualified, New Business” Sales representatives.

Read more about the sales coaching process here!

Are you ready to begin your journey?


Are you ready to build a sales-focused organization with a high performing sales team and an effective sales management solution? Whether you’re satisfied with the effort, focus, and results of your sales team, many people we speak with have been hesitant to act – simply because they don’t know where to begin. If you’re open to a brief call, let us know and we can take the first step together.

Call us at 248-468-7400 or fill out our contact form
to receive a sample sales candidate assessment report! Together, we can assess how your company is doing, what potential it has, how to realize this potential, how long it will take along with expected gains. We are here to help you determine the best way to achieve your goals.

Tuesday, September 6, 2022

What Can a Sales Coach in Southeast Michigan Do for You?

sales coaching, sales coaching southeast michigan
As founders of Open Book Selling, we’ve been business coaches in Southeast Michigan and Greater Detroit area for many years. In this time, we’ve realized there’s a surprising amount of confusion about what Sales Coaches actually do.

Many businesses and their teams could benefit from sales coaching, but only know about consultants, are embarrassed to ask for help, or might not even know what their options are. Think about all the instances of where a coach is a given, for example individual and team sports. When the stakes are higher such as in professional sports, many coaches may be employed to impact the performance of a single player!

So, let’s go over what sales coaching really is, what it isn’t, and what a real story of successful business sales coaching looks like!

What Sales Coaching Is

Sales coaching is fundamentally about developing sales leaders, sales management, and their sales team members. We work directly with all levels of the organization.

This can take many forms based on your situation, but the end goal is always to transform you, your leaders, your managers, and team members into strong performers equipped with the tools and skills needed to meet any challenge today and in the future.

This often involves digging into some deeper questions—questions that may be tough to answer, and ones that get at key areas that once addressed, can open up pathways to greater success. We may examine motivators, support, and expectations that once met lead to success.

Read more about sales coaching on our website!

Are you ready to begin your sales coaching journey?

Are you ready to build a sales-focused organization with a high performing sales team and an effective sales management solution? Whether you’re satisfied with the effort, focus, and results of your sales team, many people we speak with have been hesitant to act – simply because they don’t know where to begin. If you’re open to a brief call, let us know and we can take the first step together.

Call us at 248-468-7400 or fill out our contact form to receive a sample sales candidate assessment report! Together, we can assess how your company is doing, what potential it has, how to realize this potential, how long it will take along with expected gains. We are here to help you determine the best way to achieve your goals.

Friday, December 17, 2021

Improve Sales Fundamentals with Sales Coaching and Training


Depending on your situation and where you are headed, we have a number of ways we work with organizations:

  • Sales Fundamentals – Create or update the sales process along with impactful messaging that empowers salespeople

  • Effective Sales Management – Work alongside an existing sales manager on sales management best practices, proper meeting rhythms and structure, coaching skills and provide tools that once implemented will create successful salespeople and drive sales results.

  • High Performance Sales Team – Facilitate the sales leadership and management team through the sales fundamentals, effective sales management, sales team evaluations, resulting in the creation of a well -defined roadmap for sales success with the client.

  • Sales Focused Organization – Advise and facilitate the sales leadership and management team to implement the right sales management solution, refine their sales fundamentals, complete sales team evaluations, and create a comprehensive sales playbook, while defining a short- and long-range roadmap for sales success with the client.


Our team has years of combined experience coaching, advising, consulting, and training sales teams. Successful business owners themselves, our team has the experience needed to help your business grow and thrive.

When and where it makes sense, we provide sales leaders who will evaluate your entire sales organization. This includes your people, systems, and strategies. 

Our sales leaders will manage and coach your sales organization to drive better results while working to fully develop a sales focused organization. We also provide sales coaching, training, management and leadership to mid-sized businesses with outside sales teams.

Learn more about how we can help with effective sales coaching on our website!

Friday, December 10, 2021

Why Choose Open Book Selling for Sales Coaching?

Let’s face it, Sales and a Company’s Sales Function, form one of the most important success elements in the lifecycle of any business that begins as a start-up, advances through early stage growth, second stage growth, on to maturity, sustainability, and beyond.

sales coaching

If you are like many of the businesses we have worked with, you may have experienced the following:

  • frustration with not reaching your sales targets
  • sales cycle that are longer than expected
  • unsure if you have a good or the right sales process in place
  • as a business owner/leader, overwhelmed with both running the business and managing the sales function and/or sales team
  • struggling to find the right sales manager
  • as a sales manager, overwhelmed by too many responsibilities
  • as a sales manager, pressure to find an efficient process to lead and coach a sales team
  • as a sales manager,  feeling conflicted about having to grow and lead your sales team while also trying to achieve your own sales targets

This is not an exhaustive list. Which items above might be true for you? 

What other factors are you experiencing that lead you to be less than satisfied with your sales efforts and performance? Find out more about sales coaching on our website!

What Makes Us Different from other Sales Coaching Teams?

We guarantee your satisfaction. Our only focus is your success. We believe that we must meet you where you are and provide value every step of the way from that point. We guide you through an experience that helps you discover new approaches, opportunities and solutions that once implemented yield success and avoid the frustrations of missteps and lackluster performance and results. 

We’ll help you identify the reasons for the lack of an effective sales process and provide a sales manager/leader who is laser focused on improving your sales processes and team. Whether you need a little or a lot of help, we are there to help you see the whole picture, evaluate people, processes or systems, and remove barriers to change that once implemented will yield performance and results.

Are you ready to begin your journey?

Whether you are satisfied with the effort, focus, and results of your sales process, many clients we work with aren’t ready to take action – simply because they don’t know where to begin. If you’re open to a brief call about sales coaching, let us know and we can take the first step together.

Call us at 248-468-7400 or contact us and we’ll reach out to you right away!

What Makes Open Book Selling Different from Other Sales Coaches?

Depending on your situation and where you are headed, we have a number of ways we work with organizations: Sales Fundamentals – Create or up...