Is Your Sales Language Too Confusing?

As you may have experienced in the business world, many businesses are equipped with buzz words and acronyms – these are understood by others in the same industry, and they may have very specific internal meaning. They become common language for that company and its employees. Some companies even have departments that develop or use their own language, terms, and acronyms. The sales department is no different and developing an internal sales language that is common to all is critical to success.

With sophisticated CRMs and multiple pipelines to manage and record in these CRMs, internal sales language that is understood and common to everyone in sales becomes an important undertaking. It will not happen automatically.

Take the word “customer” – we often hear this term used to represent a:

• Contact
• Lead
• Suspect
• Prospect
• Paying customer

Which is it for you?

It’s important to think about the types of customers a sales department has – a one-time customer, a current customer, a recurring customer, or a past customer. Or in some cases, the customer is a partner that your organization supports. Your offering compliments your partner’s ability to fully serve their customers.  

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Are you ready to begin your journey?

Are you ready to build a sales-focused organization with a high performing sales team and an effective sales management solution?

Call us at 248-468-7400 or fill out our contact form to receive a sample sales effectiveness and improvement analysis (SEIA) report! Together, we can assess how your company is doing, what potential it has, how to realize this potential, how long it will take along with expected gains. We’re here to help you determine the best way to achieve your goals.