Tuesday, April 4, 2023

Creating Sales Athletes and Improving Sales Performance

sales management, fractional sales management
In recent months, we’ve written about pipeline(s), CRMs, a common language for your sales team, KPI’s (Key Performance Indicators), and sales results. 

Great athletes and other performers such as actors and musicians have coaches, and often have more than one. Why not take this approach with your salespeople? Sales leadership, sales management and sales coaching all play an important role in creating sales athletes. Sales leaders and managers can set the stage for success where sales coaches can get into the nuances of sales.

Some of the approaches we discussed last month can be applied at the salesperson level with answers to the following three questions:

  1. Are the results you are getting on target with your individual sales goals (YES or NO)?
  2. If NO, how strong is your pipeline (with a good number of viable opportunities at all stages of the sales process)?
  3. If the pipeline is weak, what regular activities is the salesperson is engaged in?

Sales Management and a Sales Coach for Your Southeast Michigan Sales Team


As business and sales coaches in Southeast Michigan, we’ve helped many local businesses get their sales process and efforts on track. If you’re not happy with your organization’s sales results, coaching can be a great option. This may be the perfect time to examine or re-examine your sales efforts, the process, stages, pipeline(s), language, and KPI’s you’re using. So don’t wait - proactively evaluating your entire sales function will lead to better results. 

Are you ready to begin your journey?

Are you ready to build a sales-focused organization with a high performing sales team and an effective sales management solution? 

Call us at 248-468-7400 or fill out our contact form to receive a sample sales effectiveness and improvement analysis (SEIA) report! Together, we can assess how your company is doing, what potential it has, how to realize this potential, how long it will take along with expected gains. We’re here to help you determine the best way to achieve your goals.

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