When Should You Consider a Sales Coach for Your Business?

A major reason for working with a coach is scotomas – blind spots. If you’ve ever experienced a blind spot, you know that it literally didn’t exist until you became aware that it did. We’ve all experienced blind spots, and coaches point out blind spots in athletes during every practice, drill, or game. This concept is just as true in sales coaching, whether it be for business development, sales force management, strategic selling, or simply about sales conversions. A coach will see and notice things others can’t see – at least until they’re pointed out. Needing a sales coach is nothing negative, in fact it’s a positive - a safety net - providing opportunities for greater success.   

Inviting a coach to your sales environment and team doesn’t mean an instant fix. Successful sales coaching takes time, as success is built on the relationship formed between the coach and management, the sales team, and its individuals. That relationship can function at the top of your organization (alignment, strategic direction, etc.), with sales management, the sales team and at the individual salesperson level. The sales coach will advise, mentor, train, and coach in the gap areas that lie between current performance/results and those that are desired. A good coach will advocate for the success of the organization and provide resources that result in positive change for the organization’s sales team – its culture, function, activities, meetings, pipeline, and results.   

Sales coaching isn’t one size fits all. Your sales coach may work exclusively with a few salespeople or with the team. They may work solely to support the sales manager to be more effective in their sales coaching role, or to complement their efforts as a sales manager. Engaging with a sales coach may begin with an assessment of your current sales team – one that identifies areas that will produce the greatest return on investment. If you are even a little open to the idea of sales coaching, what’s the harm in a conversation - one where you can determine if there is a good reason to explore whether sales coaching is or is not a fit for your organization… one where NO is OK.   

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Sales Management for Your Southeast Michigan Sales Team

As business and sales coaches in Southeast Michigan, we’ve helped many local businesses get their sales efforts on track. If you’re not happy with your organization’s sales results, coaching can be a great option. This may be the perfect time to examine or re-examine your sales efforts, the process, stages, pipeline(s), language, and KPI’s you’re using. So don’t wait - proactively evaluating your entire sales function will lead to better results.

Are you ready to begin your journey?

Are you ready to build a sales-focused organization with a high performing sales team and an effective sales management solution?

Call us at 248-468-7400 or fill out our contact form to receive a sample sales effectiveness and improvement analysis (SEIA) report! Together, we can assess how your company is doing, what potential it has, how to realize this potential, how long it will take along with expected gains. We’re here to help you determine the best way to achieve your goals.